Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt. "For Gatorade, 'G' represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they're active." This is an example of __________ benefits of its packaging.

Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt. "For Gatorade, 'G' represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they're active." This is an example of __________ benefits of its packaging.

Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt. "For Gatorade, 'G' represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they're active." This is an example of __________ benefits of its packaging.



a.

perceptual

b.

functional

c.

communications

d.

physical

e.

tangible



Answer: perceptual


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