In the class discussion of pricing strategies, we talked about an approach in which we start with a Price Skimming approach and then REDUCE price as our costs decline. In lecture, this approach is called:

In the class discussion of pricing strategies, we talked about an approach in which we start with a Price Skimming approach and then REDUCE price as our costs decline. In lecture, this approach is called:



a.

Price Skimming

b.

Penetration Pricing

c.

Slide Down the Demand Curve Pricing

d.

Umbrella Pricing

e.

Prestige Pricing



Answer: Slide Down the Demand Curve Pricing


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