In the class discussion of pricing strategies, we talked about an approach in which we start with a Price Skimming approach and then REDUCE price as our costs decline. In lecture, this approach is called:
a.
Price Skimming
b.
Penetration Pricing
c.
Slide Down the Demand Curve Pricing
d.
Umbrella Pricing
e.
Prestige Pricing
Answer: Slide Down the Demand Curve Pricing