In class, we considered a variety of positioning errors that companies can make. Which of these involves giving buyers too narrow of a picture of the company and what it offers?

In class, we considered a variety of positioning errors that companies can make. Which of these involves giving buyers too narrow of a picture of the company and what it offers?

In class, we considered a variety of positioning errors that companies can make. Which of these involves giving buyers too narrow of a picture of the company and what it offers?



a.

Underpositioning

b.

Overpositioning

c.

Confused positioning

d.

Premium Positioning

e.

Rebel positioning



Answer: Overpositioning


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