In class, we considered the example of Crest Complete Toothpaste. In this example, the Total Product would NOT include:
a.
Clean Teeth
b.
Tooth decay prevention
c.
White teeth
d.
The flavoring
e.
Hmmmm...the total product would include all of these core features and supplementary benefits
Answer: Hmmmm...the total product would include all of these core features and supplementary benefits