In its recent "You're not you when you're hungry—Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to __________.

In its recent "You're not you when you're hungry—Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to __________.

In its recent "You're not you when you're hungry—Snickers satisfies" TV ad campaign, Mars, the maker of the Snickers candy bar, repositioned Snickers from a candy bar dessert-like food to a snack food that can satisfy one's immediate feeling of hunger. Mars used this product repositioning strategy with its Snickers brand to __________.



a.

react to a competitor's position

b.

catch a rising trend

c.

reach a new target market segment

d.

change the value offered to its customers

e.

implement a global strategy



Answer: reach a new target market segment


Learn More :