There are several reasons why a consumer would be reluctant to purchase a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when __________.
a.
there is no incentive to change
b.
there are physical, economic, or social risks
c.
the product is not consistent with existing habits
d.
the financial commitment is too great
e.
it affects one's image
Answer: it affects one's image