Market segmentation is a part of what step in the strategic marketing process?
a.
situation analysis
b.
market-product focus and goal setting
c.
marketing program
d.
implementation
e.
evaluation
Answer: market-product focus and goal setting
Marketing MCQ
a.
situation analysis
b.
market-product focus and goal setting
c.
marketing program
d.
implementation
e.
evaluation
Answer: market-product focus and goal setting