The annual Sporting News Baseball Yearbook used 17 different covers featuring a baseball star from each of its regions in the United States. Four covers are shown above. This is an example of a(n)
a.
sporting interest-based segmentation.
b.
segmenting organizational markets.
c.
one product and multiple market segments.
d.
multiple products and multiple market segments.
e.
segments of one or mass customization.
Answer: one product and multiple market segments.
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