The formula to calculate a BDI = __________.
a.
(Percent of the total U.S. population in a market segment ÷ Percent of a brand's total U.S. sales in a market segment) × 100
b.
(Percent of a product category's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
c.
(Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
d.
(Percent of the total U.S. population in a market segment ÷ Percent of a product category's total U.S. sales in a market segment) × 100
e.
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.
Answer: (Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100