Ralston Purina advertises with the following slogan: "Your Pet, Our Passion—Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of __________.

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion—Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of __________.

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion—Premium Pet Food by Purina." The firm now offers high quality, super-premium cat and dog food based on formulations that promote "life stage nutrition." This line is an example of __________.



a.

rebranding

b.

trading up

c.

trading down

d.

trend setting

e.

product branding



Answer: trading up


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