The UMD14: Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks. What is the price premium for Monster in 2010?
a.
-12.5%
b.
-7.5%
c.
-5.3%
d.
0%
e.
15.2%
Answer: -5.3%
Marketing MCQ
Marketing
The UMD14: Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks. What is the price premium for Monster in 2010?