What are the service value types?
1. Time Value: want service to be quick and timely for the consumer
e.g. catching a taxi.
2. Place Value: place of service needs to be convenient for the consumer.
3. Form Value: e.g. Plastic Surgery, Haircut etc.
4. Problem Solving Value: Needs to solve a problem.
e.g. Buying an experience like going to the movies; needs to be entertaining. or Performance (education).