What is ala carte pricing?
A. price determined by choice of rigid, set bundles
B. variable rate for each customer
C. price assembled as you add options
D. setting a high price to skim maximum revenues
Answer: C
Marketing MCQ
A. price determined by choice of rigid, set bundles
B. variable rate for each customer
C. price assembled as you add options
D. setting a high price to skim maximum revenues
Answer: C