When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into​ customers, marketers are engaging in​ _____.

When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into​ customers, marketers are engaging in​ _____.


A) segmenting

B) concentrating

C) targeting

D) aligning

E) strategizing



Answer: C) targeting


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