Marketing MCQ
Marketing
When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers, marketers are engaging in _____.
When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers, marketers are engaging in _____.
When marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers, marketers are engaging in _____.
A) segmenting
B) concentrating
C) targeting
D) aligning
E) strategizing
Answer: C) targeting
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