Which of the following segments would a marketer be targeting if the marketer analyzed consumers based on their needs and wants as changes within their family occur such as the members getting​ married, having​ children, kids moving away to go to​ college, and​ retirement?

Which of the following segments would a marketer be targeting if the marketer analyzed consumers based on their needs and wants as changes within their family occur such as the members getting​ married, having​ children, kids moving away to go to​ college, and​ retirement?


A) Segmenting by age

B ) Segmenting by family life cycle

C) Segmenting by gender

D) Segmenting by ethnicity

E) Segmenting by place of residence



Answer: B ) Segmenting by family life cycle


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