Which of the following segments would a marketer be targeting if the marketer analyzed consumers based on their needs and wants as changes within their family occur such as the members getting married, having children, kids moving away to go to college, and retirement?
A) Segmenting by age
B ) Segmenting by family life cycle
C) Segmenting by gender
D) Segmenting by ethnicity
E) Segmenting by place of residence
Answer: B ) Segmenting by family life cycle