Most researchers agree that an attitude has three components. In the ABC model of attitudes, they are:
A) attitude, behaviour, conscience.
B) affect, behaviour, cognition.
C) affect, behaviour, conscience.
D) attitude, belief, cognition.
Answer: B
Marketing MCQ
A) attitude, behaviour, conscience.
B) affect, behaviour, cognition.
C) affect, behaviour, conscience.
D) attitude, belief, cognition.
Answer: B