Ruby believes that ice cream is fattening and therefore tries to avoid the temptation of eating it. Which of the following best describes the relationship between Ruby and ice cream?
A) The ice cream is purely a product (P1).
B) The ice cream is a fantasy (F1) for Ruby.
C) The ice cream is an attitude object (Ao) because of Ruby's feelings toward the product.
D) Ruby would likely have a positive attitude toward an advertisement (Aad) that showed someone eating ice cream.
Answer: C
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Marketing
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