8 of the Consumer, Cultural trends in the Macroenvironment are.
1. Paradox- life is getting better and worse at the same time
2. Trust not- consumer confidence has dropped for groups that used to be "honorable"
3. Go it alone
4. Intelligence does count
5. No sacrifices- give up taste?
6. Stress is hard to beat- get enough sleep
7. Reciprocity is the way to go
8. Me-2- the desire to live in a world built by me, not by you