What are the most important cultural values of a society (company's macro-environment)?

What are the most important cultural values of a society (company's macro-environment)?

What are the most important cultural values of a society (company's macro-environment)?



  1. people's view of:
  2. themselves
  3. organizations
  4. nature
  5. others
  6. society (should patriotism be used to sell products?)
  7. the universe


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