Fundamental strategic-planning methods include.
- identify major elements of business environment the business has operated in, in the past few years
- describe Mission in terms of its "Nature" and "Function" for next 2 years
- "Internal and External Forces that will impact Mission
- Identify force that will drive the organization in the future
- long-term objectives
- general plan of action
PLANNING MARKETING: DO NOT LEAVE CUSTOMER RELATIONSHIPS TO CHANCE