In the context of gross rating points, frequency is defined as the:

In the context of gross rating points, frequency is defined as the:



a. percentage of target audience who has seen the marketer's ad at least once.

b. number of times a marketer's target audience is exposed to an ad.

c. firm's market share in an exclusive niche market segment.

d. number of B2B products sold in the guise of research.



Answer: B


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