In the context of high pricing strategies for products, the equation used to determine the percent change in sales for a stable price sensitive product is:

In the context of high pricing strategies for products, the equation used to determine the percent change in sales for a stable price sensitive product is:



a. (Price sensitivity * Original Price) / (New Price - Original Price)

b. Price sensitivity * ( New price - Original price) / Original price

c. ( New Price - Original Price ) / (Price sensitivity * Original price )

d. Original Price * (New price - Original price ) / Price sensitivity



Answer: B


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