In the SWOT analysis of a firm, which of the following explains the difference between weaknesses and threats?

In the SWOT analysis of a firm, which of the following explains the difference between weaknesses and threats?



a. Weaknesses are dependent on subliminal characteristics of a firm, while threats are dependent on perceptual fluency characteristics of a firm.

b. Weaknesses relate to a firm's inability to satisfy customers' physiological needs, while threats relate to a firm's inability to satisfy customer's social needs.

c. Weaknesses are dependent on micro-environment characteristics of a firm, while threats are dependent on macro-environment characteristics of a firm.

d. Weaknesses relate to the segmenting process of a firm, while threats relate to the positioning process of a firm.



Answer: C


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