Most companies today enter a new market by serving a ________; if this proves successful, they ________.

Most companies today enter a new market by serving a ________; if this proves successful, they ________.



A) single market segment; add segments

B) multitude of segments; add more segments

C) few segments; add more segments

D) niche; differentiate

E) target market; reposition


Answer: A) single market segment; add segments


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