The elaboration likelihood model:
a. assumes that there are two ways into a consumer brain — a central path or a peripheral path.
b. transfers the experience of "correctness and importance" to the ensuing assessment of the chosen object, increasing its superficial worth.
c. assumes that buying inertia is directly proportional to two factors — the empathy gap and impact basis.
d. offers an economic advantage by requiring minimal cognitive effort on the part of the recipient
Answer: A