Marketing MCQ Marketing Management There are instances where customers' are affected by positive association with a celebrity, even if the celebrity knows little about the product being endorsed. This is known as the ________.

There are instances where customers' are affected by positive association with a celebrity, even if the celebrity knows little about the product being endorsed. This is known as the ________.

Marketing Management

There are instances where customers' are affected by positive association with a celebrity, even if the celebrity knows little about the product being endorsed. This is known as the ________.

a. subliminal effect

b. humor effect

c. one-sided effect

d. sleeper effect

Answer: D

Marketing MCQ

There are instances where customers' are affected by positive association with a celebrity, even if the celebrity knows little about the product being endorsed. This is known as the ________.

There are instances where customers' are affected by positive association with a celebrity, even if the celebrity knows little about the product being endorsed. This is known as the ________.

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