The marketing control process entails the following steps in order: setting goals, ________, evaluating performance, and ________.

The marketing control process entails the following steps in order: setting goals, ________, evaluating performance, and ________.



A) evaluating goals; measuring performance

B) achieving goals; measuring performance

C) taking corrective action; measuring performance

D) measuring performance; taking corrective action

E) taking corrective action; following up



Answer: D) measuring performance; taking corrective action


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