The process of customer-driven marketing involves ________, ________, ________, and ________.

The process of customer-driven marketing involves ________, ________, ________, and ________.



A) product; price; promotion; adaptation

B) market segmentation; market targeting; differentiation; positioning

C) marketing analysis; planning; implementation; feedback

D) analysis; targeting; implementation; control

E) problem identification; information search; decision; implementation



Answer: B) market segmentation; market targeting; differentiation; positioning


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