What are the three types of buying situations (Business Buying)?
1. STRAIGHT RE-BUY, fairly routine decision
2. NEW TASK, thorough research
3. MODIFIED RE-BUY, some research (opportunity to make a better offer and gain new business)
1. STRAIGHT RE-BUY, fairly routine decision
2. NEW TASK, thorough research
3. MODIFIED RE-BUY, some research (opportunity to make a better offer and gain new business)