Which of the following examples should be categorized at the bottom of a brand value hierarchy?
a. Capello, a lip balm brand, plans to introduce strawberry flavored lip balms.
b. Droopy is a brand of lip balm that can be used as a pain relief balm on cuts and minor burns.
c. Drumstick, a brand of lip balm, uses vitamin E in its lip balms.
d. Ruby, a brand of lip balm, is less expensive than the other competing brands in the market.
Answer: A