Which of the following statements differentiate push and pull strategies?
a. A manufacturer using push strategies relies on word-of-mouth referrals, while a manufacturer using pull strategies relies on valid forecasts.
b. A manufacturer using push strategies concentrates on B2B customers, while a manufacturer using pull strategies concentrates on B2C customers.
c. A manufacturer using push strategies concentrates on intangible services, while a manufacturer using pull strategies concentrates on tangible products.
d. A manufacturer using push strategies concentrates on channel partners, while a manufacturer using pull strategies concentrates on customers.
Answer: D