Which of the following statements distinguishes convenience purchases from specialty purchases?
a. Convenience purchases usually generate word-of-mouth referrals, while specialty purchases do not.
b. Convenience purchases deal with fairly mindless staple purchases, while specialty purchases require more thought.
c. Convenience purchases are commonly B2B purchases, while specialty purchases relate mostly to B2C customers.
d. Convenience purchases deal with purchases internal to an organization, while specialty purchases deal with external purchases.
Answer: B