Marketing MCQ Marketing Management With respect to diffusion of innovation, customers from the "________" group are more risk averse than customers from the "late majority" group.

With respect to diffusion of innovation, customers from the "________" group are more risk averse than customers from the "late majority" group.

Marketing Management

With respect to diffusion of innovation, customers from the "________" group are more risk averse than customers from the "late majority" group.

a. innovators

b. laggards

c. early adopters

d. early majority

Answer: B

Marketing MCQ

With respect to diffusion of innovation, customers from the "________" group are more risk averse than customers from the "late majority" group.

With respect to diffusion of innovation, customers from the "________" group are more risk averse than customers from the "late majority" group.

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