A marketing manager believes that sales promotion has a positive effect on sales. Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers. What would be the dependent variable here?

A marketing manager believes that sales promotion has a positive effect on sales. Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers. What would be the dependent variable here?

A marketing manager believes that sales promotion has a positive effect on sales. Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers.
What would be the dependent variable here?



A. Profits.

B. Sales promotion.

C. Price consciousness.

D. Sales.



Answer: D. Sales.


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