A ____________ has a strong contingent effect on the independent variable-dependent variable relationship.
A. Mediating variable.
B. Intervening variable.
C. Moderating variable.
D. Confounding variable.
Answer: C. Moderating variable.
Marketing MCQ
A. Mediating variable.
B. Intervening variable.
C. Moderating variable.
D. Confounding variable.
Answer: C. Moderating variable.