Nikon sends researchers to the homes of camera owners who have had babies within the last year to observe how new Moms are using the features of their cameras. After the observation session, the research interviews the Moms about what was observed to clarify the motivation. This is an example of ____.

Nikon sends researchers to the homes of camera owners who have had babies within the last year to observe how new Moms are using the features of their cameras. After the observation session, the research interviews the Moms about what was observed to clarify the motivation. This is an example of ____.

Nikon sends researchers to the homes of camera owners who have had babies within the last year to observe how new Moms are using the features of their cameras. After the observation session, the research interviews the Moms about what was observed to clarify the motivation. This is an example of ____.



A. Triangulation


B. Cultural Interview


C. Life History


D. Convergent Interviewing


E. Ethnography



Answer: E. Ethnography


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