Qualitative methods that encourage participants to reveal hidden or suppressed attitudes, ideas, emotions, and motives are called _____ techniques.
A. deceptive
B. unstructured
C. projective
D. focus group
E. semistructured
Answer: C. projective
Marketing MCQ
A. deceptive
B. unstructured
C. projective
D. focus group
E. semistructured
Answer: C. projective