According to research, a primary reason managers now turn down international assignments is _____.
Answer: a spouse's career
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International Business Chapter 17
- The European Union recently passed the General Data Protection Regulation (GDPR) legislation. This law is intended to __________.
- _______is a type of identity theft that uses deceptive emails and fraudulent online sites.
- Advantages of mobile marketing include all of the following EXCEPT __________.
- Why should companies use mobile marketing responsibly?
- Infomercials are a form of marketing considered a part of __________.
- One of the challenges of social media marketing is that social media __________.
- ________ is/are considered a consumer-controlled digital media.
- The hottest growth area for the retailer Home Depot in the U.S. market has been attributed to __________.
- Advantages of direct marketing to sellers include all of these EXCEPT__________.
- GEICO sells its services through __________.
- A sales contest is considered a part of __________.
- Toro ran a preseason promotion on its snowblower models offering a rebate if the snowfall in the buyer's market area turned out to be below average. This is an example of __________.
- The first step in the personal selling process is __________.
- The aim of transaction-oriented marketing is to help salespeople __________.
- Which one of the following statements is not true regarding social selling?
- Which of the following is not a step in an effective sales management process?
- What action(s) can a company take in order to bring marketing and sales functions together?
- Which of the following statements does not reflect the role of salespersons within a company?
- _________ and __________ are core PR strengths and that plays well into the use of online, mobile, and social media.
- Which of the following statements does not accurately reflect PR's role in marketing?
- The reasons for considering public relations, which has a greater impact at a much lower cost than advertising, include __________.
- When does persuasive advertising become comparative advertising?
- ____ advertising is more suitable for mature products.
- Every great advertising campaign starts with a unique __________.
- Marketing management must first __________ when developing an advertising program.