​__________ are members of the buying center who help define specifications and provide information for evaluating alternatives.

​__________ are members of the buying center who help define specifications and provide information for evaluating alternatives.

​__________ are members of the buying center who help define specifications and provide information for evaluating alternatives.



A.

Influencers

B.

Deciders

C.

Users

D.

Buyers

E.

Gatekeepers



Answer: A


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