_______ focuses the entire marketing process-from product and brand development to​ logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.

_______ focuses the entire marketing process-from product and brand development to​ logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale.



A.

Warehousing

B.

Internal marketing

C.

Test marketing

D.

Shopper marketing

E.

Sole sourcing



Answer: D


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