________ marketing means that the company should define its strategy in broad social terms rather than narrow product terms.

________ marketing means that the company should define its strategy in broad social terms rather than narrow product terms.

________ marketing means that the company should define its strategy in broad social terms rather than narrow product terms.



A.

​Sense-of-mission

B.

Societal

C.

Customer value

D.

Innovative

E.

​Consumer-oriented



Answer: A


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