Red Bull has created​ "The Wings​ Team," a group of​ 2,800 brand ambassadors who connect with Red Bull fans at events and through stacks of​ user-generated digital content showing their extreme and active lifestyles. This is an example of using​ __________ as a personal communication channel.

Red Bull has created​ "The Wings​ Team," a group of​ 2,800 brand ambassadors who connect with Red Bull fans at events and through stacks of​ user-generated digital content showing their extreme and active lifestyles. This is an example of using​ __________ as a personal communication channel.

Red Bull has created​ "The Wings​ Team," a group of​ 2,800 brand ambassadors who connect with Red Bull fans at events and through stacks of​ user-generated digital content showing their extreme and active lifestyles. This is an example of using​ __________ as a personal communication channel.



A.

online media

B.

buzz marketing

C.

broadcast media

D.

display media

E.

print media



Answer: B


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