When companies set their promotion budgets to match competitor's outlays, they are using the __________ method.
A.
competitive-parity
B.
push-and-pull
C.
percentage-of-sales
D.
affordable
E.
objective-and-task
Answer: A
Marketing MCQ
A.
competitive-parity
B.
push-and-pull
C.
percentage-of-sales
D.
affordable
E.
objective-and-task
Answer: A