When companies set their promotion budgets to match​ competitor's outlays, they are using the​ __________ method.

When companies set their promotion budgets to match​ competitor's outlays, they are using the​ __________ method.



A.

​competitive-parity

B.

​push-and-pull

C.

​percentage-of-sales

D.

affordable

E.

​objective-and-task



Answer: A


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