The first step in strategic planning involves __________.
A.
defining the company's mission
B.
developing functional plans
C.
setting objectives and goals
D.
developing a marketing plan
E.
designing a business portfolio
Answer: A
Marketing MCQ
A.
defining the company's mission
B.
developing functional plans
C.
setting objectives and goals
D.
developing a marketing plan
E.
designing a business portfolio
Answer: A