Marketing MCQ International Business While a localization strategy may give a firm a competitive edge, in order to reduce its cost structure a company might need to shift to a(n) ______ strategy where it can maintain its emphasis on responding to local needs and at the same time respond to cost pressures.

While a localization strategy may give a firm a competitive edge, in order to reduce its cost structure a company might need to shift to a(n) ______ strategy where it can maintain its emphasis on responding to local needs and at the same time respond to cost pressures.

International Business

While a localization strategy may give a firm a competitive edge, in order to reduce its cost structure a company might need to shift to a(n) ______ strategy where it can maintain its emphasis on responding to local needs and at the same time respond to cost pressures.

Answer: Transnational

Marketing MCQ

While a localization strategy may give a firm a competitive edge, in order to reduce its cost structure a company might need to shift to a(n) ______ strategy where it can maintain its emphasis on responding to local needs and at the same time respond to cost pressures.

While a localization strategy may give a firm a competitive edge, in order to reduce its cost structure a company might need to shift to a(n) ______ strategy where it can maintain its emphasis on responding to local needs and at the same time respond to cost pressures.

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