Explain the methods available to develop problem definitions.

Explain the methods available to develop problem definitions.



-Recognize the problem or opportunity

-Find out why the information is being sought

-Understand the decision making environment

-Use the symptoms to help clarify the problems

-Translate the management problem ingot a marketing research problem

-Determine whether the information already exists

-Determine whether the question really can be answered

-State the research objective


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