Goldtone is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Goldtone is using ________ to generate new product ideas.
A.
crowdsourcing
B.
business analysis
C.
concept development
D.
marketing strategy development
E.
test marketing
Answer: A.
crowdsourcing