Intuit follows a​ "Design for Delight​ (D4D)" development philosophy that products should delight customers by providing experiences that exceed expectations. Which new product development approach is Intuit​ using?

Intuit follows a​ "Design for Delight​ (D4D)" development philosophy that products should delight customers by providing experiences that exceed expectations. Which new product development approach is Intuit​ using?



A.

​Team-based new product development

B.

Crowdsourcing

C.

Marketing strategy development

D.

​Customer-centered new product development

E.

Systematic new product development



Answer: D.

​Customer-centered new product development


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