Marketing MCQ
Marketing
Installing an innovation management system to collect, review, evaluate, and manage new product ideas represents a(n) ______________ approach to new product development.
Installing an innovation management system to collect, review, evaluate, and manage new product ideas represents a(n) ______________ approach to new product development.
Installing an innovation management system to collect, review, evaluate, and manage new product ideas represents a(n) ______________ approach to new product development.
A.
systematic
B.
crowdsourced
C.
team-based
D.
customer-centered
E.
sequential
Answer: A.
systematic
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