Which of the following statements is true regarding standardizing products for international markets?
A.
Standardization helps a company develop a different image in different countries.
B.
Standardization decreases product design, manufacturing, and marketing costs.
C.
Standardization increases product design, manufacturing, and marketing costs.
D.
Markets and consumers all over the world are alike, so a company should always standardize international products.
E.
Standardization ensures that products will succeed in foreign markets.
Answer: B.
Standardization decreases product design, manufacturing, and marketing costs.